Looking for great real estate agent blog that teach you something new and innovative? Tired of “best of” lists cobbled together by tech companies that have never worked a single day in real estate? 😒
Well, you’re in luck. We reached out to some of the most successful agents, brokers, and coaches that we know for their morning must-reads.
Top 10 Real estate agent blog
Why we love it: America’s premier real estate coach brings Gary Vaynerchuck-levels of hype to helping real estate agents break out of sales ruts, learn new lead gen techniques, and stay inspired. Like Gary, Ferry is best taken in on video, but luckily his blog includes video along with traditional blog posts. Also, can you copy and paste scripts from a video?
Who should read it: All agents
Why we love it: Over the past few years, Ryan Serhant has come into his own as an agent and real estate influencer. These days, in between closing eight-figure deals, Ryan is launching a new brokerage, writing best-selling books, and dishing out actionable advice on his blog.
Who should read it: New or struggling agents
Why we love it: If you want the 30,000-foot view of anything, you’re going to have to listen to people who cruise up there on the regular. You know, the iconoclasts, the firebrands, or the people who have such a wide yet oddly specific knowledge base that they see things most people miss.
Or, in the world of real estate, things people are afraid to say because they don’t want to make the big kids angry. The Notorious R.O.B. ticks all those boxes and then some. Necessary reading for anyone who wants the big picture.
Who should read it: Brokers, investors, tech leaders, and other real estate big-wigs
Why we love it: Started as a Facebook mastermind group by Tristan Ahumada and Nick Baldwin, Lab Coat Agents (LCA) has grown into an online real estate powerhouse over the past few years. In addition to the blog, they have a great podcast that has featured luminaries outside the industry like Gary Vaynerchuck, and even seminars and coaching.
Back to the blog though, as plenty of great real estate coaches and mastermind groups have mediocre blogs. We love the LCA blog because they give quick hits that give you just enough insight to pique your interest and start digging deeper. For example, they’ll give you one killer script instead of 25 killer scripts. Don’t worry though—LCA dives deep on their podcast.
Who should read it: Agents, brokers, and team leaders looking to up their game in 2021
Why we love it: Like LCA, with his Magic Minute series, Peter Lorimer manages to cut through the noise and just gives agents just what they need to know and nothing more. Lorimer gives tips on getting the most from social media, negotiation strategies, how to build a brand, and much more.
If you only have a minute and want maximum learning value for your time, then the Magic Minute is for you.
Who should read it: Agents looking to close better or break into the luxury market
Why we love it: If you want to actually have a lasting career in real estate, it’s crucial to understand that your clients and former clients will look to YOU as a market expert. That means keeping up to date with the latest news in the industry. One way to do that, of course, is by reading real estate blogs. How can you possibly accurately predict trends for your buyers and sellers if you don’t watch the market and the dizzying number of factors that can affect it?
Who should read it: Anyone who wants to actually last as a real estate agent
Why we love it: Believe it or not, one of the best real estate strategy websites online today is on a tech company’s website. Besides offering sleek, lead-gathering obsessive websites for real estate agents, Easy Agent Pro (EAP) also offers killer marketing advice both digital and analog.
Like the best real estate blogs, EAP’s blog is well-written and gets straight to the point. That makes it easy to come out with a key takeaway and start implementing it in your next marketing push.
Who should read it: Agents, team leaders, and brokers who want to up their digital marketing game
Why we love it: Blogs from branding agencies are always a pleasure to read because they (almost) always get right to the point. After all, they spend their days trying to distill complex ideas into simple, compelling copy for brands. No easy task.
Who should read it: Anyone who wants to think a little more strategically about their branding and marketing
Why we love it: Unlike, say, the Page Sixes and Gawker’s (RIP) of the internet, people who focus on real estate, even eye-popping celebrity real estate, need to offer a bit more than just the lurid pictures.
With the editorial chops from Cheng and the gravitas of the Wall Street Journal, Mansion Global doesn’t just do pretty pictures. They offer insight into market trends, architectural history, and what it means to buy, sell, or live in a true luxury property.
Who should read it: Anyone who loves gawking at beautiful homes and catching up on real estate gossip and intrigue
Why we love it: Inman is THE place to go for industry news, National Association of Realtors (NAR) drama, and 30,000-foot insight from some of the biggest names in the business.
So why isn’t it number one on our list of best real estate blogs for 2021?
Don’t get us wrong, we still read Inman every morning and will continue to do so, but there is just so much to digest every day that it can be a bit overwhelming for busy agents, especially new agents working on the basics.
Who should read it: Brokers, investors, tech leaders, startup founders, and ambitious agents